What Changed in Marketing with E-commerce?

What comes to mind first when you hear the words career in e-commerce? We mentioned about the increasing need for employers and how to differentiate yourselves in the competition in our former blog post. So now, you know that e-commerce is the right sector for you and what to do to have a head start in the sector. But do you know where you want to focus on the e-commerce sector?

When you have a quick look at the career opportunities in the e-commerce sector, it can roughly be said that it is the digitised version of commerce. As engineers, sales and marketing specialists. Software developers and designers are in need in the e-commerce sector as well as the commerce sector. On the other hand, together with the growth of the e-commerce sector, there are new career opportunities that emerged or gained more importance, such as user experience management, portal management, fraud specialist or entrepreneurship.

However, here we focus on one of the occupations which hugely evolved with e-commerce; marketing.

Digitalised Marketing

Even before e-commerce, marketing has always been a continually changing discipline through increasing diversity in products/services and increasing competition. On the other hand, whatever changes, there are still some aspects of marketing that remain the same. For example, a marketing specialist regardless of the sector s\he works is responsible for preparing marketing plans and creating marketing strategies. Doing these successfully is strictly related to the depth analysis of customer profiles, knowing the target audiences and your products and services like the back of your hands.

Preparing sales campaigns, either working with agencies or the in-house team, is also the responsibility of marketers. These qualifications are still the same for any marketer who wants to work in e-commerce.

So what is changed? To summarise, the change is that the digitalisation of all the marketing activities mentioned above. This digitalisation means that there is a need for marketers who can take fast actions, excelled in competitor analysis, stock control and price mechanisms.

For instance, along with the marketplace moving from offline to online, companies have more information and details about their customers and the efficiency of their campaigns. Therefore, marketers who want to work in the e-commerce sector should be able to use the data effectively sometimes to segment their customers or to improve the performance of their campaigns.

Besides, marketing specialists have to prepare longer reaching plans than before due to the instant spread of knowledge. Thus, if you are planning to focus on marketing in the e-commerce sector, you can start by getting acquainted with terms like SEO, SEM. Adword and website management. If you want to learn more about e-commerce and marketıng, get in touch with us.